5 common mistakes business owners make with their website

A lot of websites for small and medium sized businesses and organizations waste more money on their website money than their website generate.  This is because most of the websites are thought to be nothing more than a stagnant electronic brochure collecting dust in cyberspace according to the National Federation of Independent Business (NFIB) and experienced webmasters.

This fantastic notion of a problem has strong roots in the phases prior to launching or re-designing a website. It all starts with the 5 most common misconceptions small and medium sized business owners should avoid when launching their website.

Mistake #1: A website made by an amateur web designer will yield professional results.
Your business or organization website is not the place to publish an amateur representation of your company, organization or services. You are not just presenting your business image to your local community and surrounding areas, but to the entire world. Obtaining the professional services of an experienced and knowledgeable webmaster will save you thousands of dollars in the design and development of your website and business growth goals utilizing the World Wide Web.

Mistake #2: Developing a low ball “Bargain Basement” website will make your phone ring.
Ask any real business owner who has ever purchased a budget website from somebody on Craigslist or elsewhere if they are completely happy with their results. Focus on finding professional and quality web services at fair prices rather than the lowest price.  No college educated professional is going to use his or her experience and knowledge to make you a professional website for a few hundred bucks.

This goes back to the old saying “You get what you pay for”.

Mistake #3: You’re going to be #1 on Google and you are going to get rich!
 Steer clear of anybody that proposes such a false statement. The truth is, once your website goes online, a high quality website marketing strategy using Organic Search Engine Optimization must be used in order to generate any real and relevant website traffic to your website and this is not a task but rather an ongoing process that only an experienced SEO consultant can deliver. There is a lot involved with professional SEO and the truth is amateurs or hobbyists – many which can be found advertising super low rock bottom prices that seem almost free can be found on places like Craigs List and are desperate to take your money. A good SEO professional will not beg for work because they will be too busy optimizing their own websites or the websites of their paying clients.

Mistake #4: If you build a website, people will find you
One of the biggest mistakes today is business owners fail to recognize the high importance of Internet Marketing programs such as an ongoing Search Engine Optimization (SEO) website marketing campaign. Obtaining a high volume of website visitors to your website is a must for real success. There is absolutely no website that just generates business for you without being properly optimized and operated by an experienced SEO consultant. There is no “luck” involved in the SEO / Internet Marketing Process. Your website needs to be designed and developed by a professional webmaster and needs to include a real internet marketing plan in mind from the get go. Anything less is a formula for guaranteed failure and disappointment.

Mistake #5: All you can do is put up a cheapO website site and hope for the best
You know what we are talking about, those wannabe web geeks that practically beg for work and offer to make you website for a few hundred bucks. Do not be satisfied with a service that only hopes for the best. A professional and successful website is the result of an experienced webmaster that knows web design – development and (SEO) inside and out. The truth is most web designers do not give much if any thought to your success once they have built your website and have been paid. This is exactly why you should not hire an amateur to make your website.

A real webmaster / SEO consultant will monitor your website traffic daily, weekly and monthly to see who is visiting your website and will make adjustments to your website on a monthly basis. High quality websites do not sit in cyberspace and collect dust but are updated on a regular basis and are built and optimized following Googles strict webmaster guidelines and this is what will make you money.

 

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